Google has not revealed the exact details of its search algorithms, which makes it a bit difficult to accurately determine what the algorithm looks for to assess the quality of a site. One ranking aspect that bugles many is the white-hat link building. Quantifying how important it is in a solid SEO strategy is not possible, but it is known to help a lot. White-hat link building should not be confused with other practices such as spammy link building. It is based on creating a good product that other people will want to link to it. Below are a few tips to help you get quality inbound links.
Scout What Your Competitors Are Doing
Before you even begin creating your link strategy, you should understand what is working for the competition. Irrespective of what you search on search engines, you will always some results for it. To be able to compete with the competing sites, you should be able to do whatever they are doing, and probably do it better to get ahead of them. There are various tools that you can use for researching inbound links to help make the work a lot easier. Create a link building strategy that is focused on your findings.
Build Productive Business Relationships
After knowing your target, you should work on building business relationships with influential businesses. A majority of them might consider your requests as spam and ignore them if they do not know you. You should thus try to find a way of getting involved with them so that they can honor your requests when you send them. How to do that may vary, ranging from leaving relevant comments and your information on their posts to practically getting involved with their community.
Try Guest Posting Relevant Content
Another great idea is to guest post directly on some of the relevant sites. The post should be relevant and informational to ensure you gain a subject expert status. You have to keep in mind that some publishers are a bit pickier as to the content they accept or from whom they accept the content. Make sure you use the right publication tone and voice to increase your chances.
Seek Out Dead Links
It is usually quite frustrating when you click on a link and find an error message. As a marketer, however, you can consider that as an opportunity for picking up a valuable link to your site.